This logo was a challenge for me since the business name was difficult to draw into one symbol. When talking to the founder Tom, I asked him to give me a few words of inspiration and this is what he came up with:
- Struggle is learning
I toyed with a few symbols such as a paper airplane, and the light bulb. The light bulb represented to me that Ah-Ha moment you have when you learn something new, and the budding plant was a clear symbol in my mind of resilience.