A Logo for Academic Resilience Academy

A Logo for Academic Resilience Academy

This post is long overdue. I finished this back in October, right when the holiday craze in my world started to pick up, so I didn’t have a chance to reflect back on this process until now.

The Backstory

This project was sort of a wake up call for me as an amateur artist, realizing that I really have no idea what I am doing. I had to use so many work arounds to get the image in my head onto digital paper. In addition to my technical challenges of not knowing how to use Adobe Illustrator, or any type of illustrator software, there was the fact that this logo project wasn’t as clear cut as my last project. What I mean by that is that the name of the business didn’t have any obvious “drawable” words in the title, or mission.

Designing the Logo

Academic Resilience Academy is a one-on-one tutoring service in the Napa Valley area with a mission to transform student’s feelings about academics from anxiety and stress to curiosity and resilience. I asked the founder to give me a list of words that came to his mind when he thought of ACADEMIC RESILIENCE ACADEMY and this is the list I used to generate doodle inspiration:

  • Resilience
  • Challenge
  • Triumph
  • Growth mindset
  • Struggle is learning
  • Positive
  • Encouraging
  • Playful

The Draw-spirations

I was aiming for a chalkboard look; the airplane symbolized upward movement, optimism, and the light bulb symbolized that ah-ha! moment one gets while learning. But I was so discouraged by the way these turned out, it didn’t look anything like I had planned out in my head.

Then I discovered the instant alpha tool on my MacBook Pro photo editor. This changed up the whole game! Now, I was able to use my own hand on paper and transfer my actual drawings onto my Tayasui Sketches Pro to add color, then transferred that drawing onto Canva to give it the final text and shape touches.

The Final Logo

The final logo has a lightbulb with budding leaves, symbolizing growth and that ah-ha! moment that I associated with learning. I was very pleased that I was able to turn in something that actually looked like a logo. The first two drafts had me worried that I had bitten off more than I could chew.

Photo Source: https://twitter.com/A_Resilience_A

After turning in this project, I started to think that maybe this was the wrong direction, an over ambitious one at that, but then the owner posted this picture of my logo on business swag, and seeing my illustration on the real deal made me feel very excited and ready to take on a few more challenges.

Moral of the story: just keep drawing.

A logo for Sweet T Piehouse

A logo for Sweet T Piehouse

The Back Story

I had the pleasure of designing a logo for Sweet T Piehouse. A lovely colleague of mine started this passion project while in school, baking and serving orders out of her kitchen in Daly City. What started out with an array of baked southern treats, has now refined into a pie brand focusing on creating southern classics while incorporating her California roots and international travels.

The name Sweet T has multiple meanings: Sweet Tea referring to the unmistakable trademark drink from the south where her parents are from, and the T, which is the initial of her first name — Tanashati (beautiful name, right?).

Designing the logo

She sent me these photos from her time abroad on a farm in Spain and I loved the earthiness of her inspiration.

I was drawn to the almond branch, and decided to sketch this out before I took a stab at drawing any pies. There was something about her journey, and story that called for a more mature look, so I wanted to keep it in the most simplest form.

The Color Scheme

The Fonts

The Draw-spirations

The Final Logo

Follow Sweet T Piehouse on Instagram

Order Some Pies!