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A logo for Sweet T Piehouse

The Back Story

I had the pleasure of designing a logo for Sweet T Piehouse. A lovely colleague of mine started this passion project while in school, baking and serving orders out of her kitchen in Daly City. What started out with an array of baked southern treats, has now refined into a pie brand focusing on creating southern classics while incorporating her California roots and international travels.

The name Sweet T has multiple meanings: Sweet Tea referring to the unmistakable trademark drink from the south where her parents are from, and the T, which is the initial of her first name — Tanashati (beautiful name, right?).

Designing the logo

She sent me these photos from her time abroad on a farm in Spain and I loved the earthiness of her inspiration.

I was drawn to the almond branch, and decided to sketch this out before I took a stab at drawing any pies. There was something about her journey, and story that called for a more mature look, so I wanted to keep it in the most simplest form.

The Color Scheme

The Fonts

The Draw-spirations

The Final Logo

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